Business & Marketing

Business & Marketing Overview

The acquisition process revolves around the development and operations of goods and services for the Department of Defense (DoD).  At the core of the acquisition process are the civilian businesses that provide these goods and services. In order for any business to do business with the DoD they must understand and comply with many rules and regulations. These rules and regulations have been put into place to make sure there is fair competition for these goods and services in the marketplace and to protect the DoD from obtaining goods and services that don’t meet their needs.

Guide: Marketing to the DoD

Every organization that wants to do business with the DoD must:


Marketing your goods and services to the DoD can be difficult. However, there are tools that every company must become familiar with. These tools form the baseline for understanding what opportunities are available and how to take advantage of them.  These tools are:

Topics of Understanding

There are other topics that businesses should understand in doing business with the DoD.

AcqLinks and References:

Updated: 7/12/2021

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