Brainstorming is a technique used to generate a large number of ideas for the solution of a problem.  It can be uses to identify risks, ideas and solutions to issues by using a group o team members or subject matter experts. Typically, a brainstorming session is structures so that each participant’s ideas are recorded for later analysis.

Brainstorming is defined as a technique by the Program Management Institute (PMI).

Brainstorming Rules: [1]

• Collect as many ideas as possible from all participants with no criticisms or judgments made while ideas are being generated.
• All ideas are welcome no matter how silly or far out they seem. Be creative. The more ideas the better because at this point you don’t know what might work.
• Absolutely no discussion takes place during the brainstorming activity. Talking about the ideas will take place after brainstorming is complete.
• Do not criticize or judge. Don’t even groan, frown, or laugh. All ideas are equally valid at this point.
• Do build on others’ ideas.
• Do write all ideas on a flipchart or board so the whole group can easily see them.
• Set a time limit (i.e., 30 minutes) for the brainstorming.

AcqLinks and References:

• [1] Studio 1151
• Brainstorming Template
• Website: Program Management Institute (PMI)
• Website: Wikipedia – Brainstorming